Good Morning Yahoo!
Today (at 3am PT!) we launched Good Morning Yahoo!, a project that I've been working on since drawing it on a white board last Fall. The site is pretty simple by design -- the goal was to create a morning news "show" centered around video, and provide users the ability to gather around the water cooler to discuss the topics of the day.
The project has been a fun one to work on for a couple of reasons. I've done a number of original and special projects for Yahoo! News, but this is the first that has gone from concept to reality so quickly, and in conjunction with a major sponsorship. I'm happy about that. Unfortunately, it didn't move the YHOO stock price up this morning. Oh well.
The concept was born from brainstorming in Santa Monica, and with the engineering team here in Sunnyvale. The crew built a working prototype from scratch for a Yahoo Hack Day last year. It placed among the top few hacks at the company, which proved we were on to something. We took that back to Santa Monica and shopped it around a bit, and almost immediately were in contact with an advertising team on the East Coast that was working on a deal with Dunkin Donuts. We presented the concept, brainstormed the idea further, agreed on a spec, secured the sponsorship, and voila, we have our site.
The site is also fairly challenging from a production and editorial standpoint. I won't get into details, but let's just say there's a lot of thought and work going into the content mix and keeping the site fresh every day.
Hope you like it.
