Jo and I found ourselves in Palo Alto on Saturday evening for dinner. Naturally, we had to stroll down the street to check out the Apple store, to see if there was any leftover pandemonium from Friday, when the iPhone went on sale. I was really beginning to hate the hype over this thing. As Walt Mossberg said, it's been unlike any event ever surrounding consumer electronics. Ridiculous.
Still, I had to see it. I wasn't expecting to actually play with it.
The store was heaving, easily 100 people inside. The store itself has been totally rearranged from the last time I was at this particular location (granted, it's been a while). But, a whole table just to the right of the door was set up for people to oogle the iPhone. Another shelf behind the checkout counter had another three or four units on it.
I spent a couple of minutes chatting with the Apple employee manning the front door who said, amazingly, that the opening event was less chaotic than they thought it'd be. I guess they were ready for riots, and people were generally well-behaved. That's so Silicon Valley. How boring!
After a few minutes, we wandered behind the counter to take a look. A kid was using one, playing with Google Maps. The interface looked really slick, the way you can zoom in and out using your fingers to pinch and pull the screen. Someone next to him stopped playing with a phone, so I was able to step right up and take it for a spin.
In short, the phone is unreal and to call it a "phone" isn't even quite right. It's unlike anything I've ever seen or any gadget I've ever touched. The touchscreen is incredible. The software's UI is unbelievable. It's smooth, and not overly sensitive to the touch. It does what you want it to do. The phone itself feels very solid and well-built. The form factor is really nice - it's small enough not to be a brick. The touchscreen was not really intuitive, though I could imagine getting it down after just a couple of days. Surfing the web was a little difficult because of the touch commands. I was really impressed with changing the aspect ratio of the screen, by turning the phone horizontal or vertical. The iPod functionality was really great, and scrolling through a music list was also... fun.
I only had a few minutes with the iPhone, but I nearly walked out of the store with one. I'll wait -- a 3G version will no doubt be coming, and surely Apple will be making other modifications. Hopefully the price will come down a bit. I'm sure there will be a few first-gen bugs.
I overheard someone at the store say: "you can make a call with it!" So, I did, dialing my parents who live near Portland, Ore. Surely the call plan doesn't discriminate between local and long distance on weekends, right?
Anyway, I was surprised that the call went through and my dad picked up on the other end.
"Dad, I'm calling on an iPhone."
"Nooooo!"
"Yeah, it's pretty cool. Don't worry, I didn't buy one."
"Wow!"
"Anyway, you sound really good." I truly was impressed -- the store was loud and I could hear dad crystal clear.
"You sound terrible!" he said. "Turn down the treble!"
"Alright, well I'll tell the employee standing next to me to do something about that. Although, I don't think it's Apple's fault. The phone is perfect, after all"
"Yes, definitely blame AT&T."